Portfolio
For BROSWAY, we present a very young and contemporary image.
Our story tells about three women who are very different. However they have a lot in common: a strong personality and their ability of being herself in every situation… with their Brosway.
MY BROSWAY MY WAY
We also realized the social campaign (pictures and videos) and the new wonderful TV Commercial.
For ARENA WATERINSTINCT we realized the campaign and the video for the ARENA BISHAMON new collection.
A new collection of clothing and accessory for swimwear and leisure that celebrate the fighter that exist within each of you.
For the first time, we can see the real life of the swimmers - girls and guys who dedicate their life to sport: their face concentrated before the competition or in a moment of happiness shared together with their friends during the training.
For ARENA WATERINSTINCT we carried out the study of the new image THE ROAD TO TOKYO.
For the first time, the focus is on athletes - people who show their lives dedicated to sport in the foreground. They are glimpses of faces, concentrated expressions before the start, or moments of joy experienced with teammates after the race or during training.
THE FEELING OF VICTORY
Combined with the campaign images, the technical materials that play with the colors of the new racing costumes and the emotional videos where the kids play with each other for the first time, but are always focused on winning. And they show the new costumes thanks to special infographics.
THIS IS CROMIA
this is how the Marche company now announces itself, addressing an elegant, contemporary, dynamic, international woman; a young woman confident in her charm and personality.
We shoot and shoot in a fairytale location: a labyrinth with an essential design in which the personality of our protagonist fully stands out: always beautiful with her COLOR accessories.
The CROMIA HANDBAGS new image move another step toward elegance. The colors and the mediterranean geometry of this wonderful location floating between the infinity blue of the sky and the sea are the perfect background for the CROMIA Summer Collection, where colors are perfectly balanced into a perfect styling.
For FREDDY the new SS2019 men's collection is represented by four attractive models, beautiful and gritty like the pants they wear, suitable for every need: they are casual, minimal and sophisticated at the same time, thanks to their technologically patented fabrics.
We also produced a wonderful emotional video.
For FREDDY the new SS2019 collection presents the innovative WR.UP® trousers, exclusive patented Freddy technology, with a sensational modeling effect that exalts the natural beauty of every woman.
We also produced a wonderful emotional video.
For FREDDY the FW2018 collection presents one again four enchanting heterogeneous models, united by love for this brand that always offers the best in quality and innovation, in design as well as in fabrics.
We also produced a wonderful emotional video.
For Sodini Bijoux, we study and create the FW2018 press campaign.
The mood of the new collection is represented by a cool and glamorous woman portrayed
in the cosmopolitan scenery of the most modern and trendy Spanish capital: in the streets of the city and in a beautiful penthouse overlooking the downtown Madrid.
The new Cromia FW2018 campaign keeps on telling the dynamic and colorful spirit of the brand. COLOR UP YOUR STYLE is the claim which identify the mood and the attitude of the Cromia woman, shot in an urban location, captivating and modern like the new winter collection.
Together with the campaign, we realize the elegant catalog and the beautiful video.
For Geox, Italian leading brand in the footwear and apparel market, we created and realized the new image of the catalog, renewing mood and identity of the brand.
The elegance and glamour of the new collection are beautifully enhanced by the wonderful images by.
For FREDDY, the new SS2018 collection is worn by four handsome models who perfectly match the spirit of the brand, that stand out for dynamism, innovation and high-quality of products and materials.
We also produced a wonderful emotional video.
The new press campaign of Blumarine bridal collection is the representation of the dream of every bride.
Beautiful model Asia Pivka is portrayed by the photographer Alan Gelati, and the wonderful set - ad hoc designed in a fabulous location in Milan - creates the dreamy and elegant atmosphere of the most beautiful day in the life of every woman.
Cromia SS2018 new campaign, shot in a wonderful location in Spain, continues to mark the colorful and glamorous spirit of the brand.
The claim: COLOR UP YOUR STYLE, accompanies the Cromia woman in her colorful and cheerful world.
Together with the campaign, the elegant and distinctive catalog and the beautiful video where the protagonist plays hide and seek in a labyrinth of colors.
The press campaign of the new summer season tells the exclusive soul of the famous Chopard brand.
Extremely elegant and contemporary, more than ever, the beautiful creativity conceived by instinctiveADV is enhanced by the wonderful images of top photographer Gilles-Marie Zimmermann.
For POLAROID EYEWEAR, SAFILO group’s house brand, we define the social strategy and realize the new online image.
The target (Millenials and Generation Z) is now identified as a tribe:
the POLAROID TRIBE.
Polaroid Tribe is a young community that gathers urban boys, world citizens, sportsmen and outdoor life lovers, people who build social relations not only through the web but, above all, through close and sincere friendships.
Polaroid eyewear Socials are now characterized by:
- Beautiful and colorful images.
- An extremely trendy styling.
- An ad hoc casting (our protagonists are young models and web Influencers).
- A series of worlds and concepts telling the story of Polaroid boys: urban graffiti, the selfie story, the adventure on the snow, the days between friends as in the Jersey Shore show...
In addition, we develop and manage the planning of editorial plans, copy, calendaring.
The CHOPARD EYEWEAR’S new image, which has been created for De Rigo Vision represents a complete cut with the past.
Very elegant and modern, the new Chopard’s woman is potrayed by the top photographer Gilles-Marie Zimmermann in a stunning location close to Barcelona.
For PIQUADRO, Italian brand of tech- design luxury accessories, we create the new image and the new strong claim:
The true innovator questions those things that others take for granted.
With a very high impact and absolutely distinctive image, the brand broadens to a new world of reference (dynamic, independent, and unconventional men and women,) and imposes itself as the brand of all startupper who face challenges to create their own company.
For ADD, manufacturer of famous down jackets synonymous with elegance, lightness and excellent fit, we create the new press campaign.
Art director Stefano Roncato’s mastery and Alan Gelati’s photograpy create beautiful images where the down jacket, worn by top model Missy Rayder, becomes a soft and extremely glamorous second skin.
Photography: Alan Gelati
For the launch of the revolutionary mannequin by Bonaveri, the first ever made fully biodegradable, we realize the study of the concept of the campaign and the video.
The new mannequin, while maintaining its world-famous aesthetics, is made from natural elements such as sugar cane and orange peel, and in the campaign it melts away and disappears in the nature of the gorgeous area near Ferrara where Bonaveri headquarters is located.
MADE IN BOGGI is the claim of the new advertising campaign of BOGGI MILANO. Dynamic and high-impact, it emphasizes the values of style and elegance of the brand pointing out the strong Italian identity as a synonym for excellence in menswear.
Set in Barcelona, sparkling and sunny contemporary metropolis, the photos of SS2016 tell the man BOGGI, elegant and always at ease on every occasion in a world of relationships that transmits security and joy of living.
To accompany the man BOGGI in its dynamic life, the magazine which tells the collections and offers endless lifestyle ideas: travel, culture, reading, art, cookery. Dynamic, helpful, winning, the BOGGI catalogue turns into a magazine full of news.
BELLISSIMA IMETEC, line of hair and beauty care products of TENACTA GROUP, needs a complete brand repositioning and commissions us the creation of the new Brand Image.
The Client needs to consistentely reinforce the brand identity, in Italy and abroad and be distinguished by all other competitors on the shelf.
The new image counts on the strong italianity and elegance to speak to a new trendy target.
SAFILO GROUP SPA is the main brand of Safilo Group, world leader in premium and luxury eyewear segment. The Client’s need is to consolidate its house brands - which includes a wide range of eyewear collections that meet the needs of a user who gives attention to technology and materials but who mostly disregards fashion trends, because self-confident and able to create their own style by themselves –setting them apart and associating it to the licensed brands to the eyes of the consumer. We therefore unify all the collections and create a unified Campaign that gets close to the user - street casting -: Kids and Teens lines are colourful and playful while the adult ones are portraits of real people still able to play thanks to the coloured glasses.
CREATIVE DIRECTOR: Marco Ontano:
PHOTOGRAPHER: Diana Scheunemann
